Multiple Choice
The product life cycle (PLC) defines the life of a product in four basic stages, which include ________.
A) introduction, growth, maturity, and decline
B) awareness, interest, trial, and adoption
C) primary, secondary, advanced, and nominal
D) production, development, distribution, and enhancement
E) idea generation, creation, presentation, and promotion
Correct Answer:

Verified
Correct Answer:
Verified
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