An Individual Moves Through Stages Before Adopting a Product

Multiple Choice

An individual moves through stages before adopting a product. During the awareness stage, consumers ________.

A) find they have a passion for the product
B) receive additional information and be motivated to seek out added information for further evaluation
C) know of the product, but have insufficient information to move forward through the adoption process
D) purchase the product for the purpose of making a value decision
E) purchase the product with the intent of becoming a dependable user