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Procter & Gamble Wanted Crest Vivid White Toothpaste to Stand

Question 5

Multiple Choice

Procter & Gamble wanted Crest Vivid White Toothpaste to stand out from competitor brand toothpastes on store shelves, so it created a stand-up package and used a graphics-heavy box. In the context of objectives of packaging, the company focuses on ________.


A) usage promotion
B) quality
C) protection
D) harmony
E) communication

Correct Answer:

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