Because Sony Has So Many Different Product Offerings in Various

Multiple Choice

Because Sony has so many different product offerings in various types of electronics, management has found that it is helpful to use brands to keep track of products in each type. Thus, it has different brand names for its televisions, DVD players, and portable music players. Which company brand role does this example illustrate?

A) educating the customer about a product
B) providing competitors with a benchmark against which to compete
C) offering legal protection for a product through trademark
D) helping reassure the customer in the purchase decision
E) offering an effective and efficient methodology for categorizing products