Multiple Choice
The method used to assess real cost of providing services to an individual customer is
A) cost based accounting
B) activity based accounting
C) turnover based accounting
D) price based accounting
Correct Answer:
Verified
Correct Answer:
Verified
Q10: Process of manage information about customers to
Q11: Social class is indicated by _variables.<br>A)single<br>B)several<br>C)none<br>D)none of
Q12: Third step in customer's value analysis<br>A)assessing attributes
Q13: Record which is based on business customers
Q14: The marketing messages committed to customers wishes
Q16: A person's _ are all the groups
Q17: Indian marketers use a term called socioeconomic
Q18: Aggregate value of customer's base is classified
Q19: Socioeconomic system classifies rural households into _
Q20: CRM technology can help in<br>A)designing direct marketing