The Marketing Team at Queen Auto Parts Is Preparing a New

Multiple Choice

The marketing team at Queen Auto Parts is preparing a new campaign that will focus on a series of radio and television commercials. Prior to approving the campaign, the CEO wants an estimate on the number of potential customers that will hear or see the commercials at least once. This figure can be best described as

A) release.
B) cost per thousand.
C) reach.
D) focus.
E) public perception.