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Social Media "Chatter" Occurs When a Consumer

Question 93

Multiple Choice

Social media "chatter" occurs when a consumer


A) has a large following and reports on new products.
B) broadcasts a marketer's message to other consumers.
C) offers a direct assessment of a product through an online review.
D) consolidates all their thoughts about a product in one place.
E) becomes a micro-influencer of a product.

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