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Souper Subs Are Offering Half-Price on All Soup and Sub

Question 88

Multiple Choice

Souper Subs are offering half-price on all soup and sub combos today only. It sends an email blast to previous customers to make them aware of the event. Which of the following best describes this approach to advertising?


A) competitive
B) direct-action
C) reminder
D) informational
E) public-appeal

Correct Answer:

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