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    Exam 6: Target Markets, Segmentation and Evaluation
  5. Question
    Most Markets for Products Are Made Up of Individuals or Groups
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Most Markets for Products Are Made Up of Individuals or Groups

Question 189

Question 189

Multiple Choice

Most markets for products are made up of individuals or groups with diverse needs for products and are called ____ markets.


A) undifferentiated
B) concentrated
C) homogenous
D) differentiated
E) heterogeneous

Correct Answer:

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