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    Business
  3. Study Set
    Marketing
  4. Exam
    Exam 15: Marketing Planning, Implementation and Evaluation
  5. Question
    The Percentage of People That Mention an Advertisement or Brand
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The Percentage of People That Mention an Advertisement or Brand

Question 1

Question 1

Multiple Choice

The percentage of people that mention an advertisement or brand name when suitably prompted is a marketing metric known as:


A) reach.
B) recall.
C) conversion.
D) market penetration.
E) None of the options listed.

Correct Answer:

verifed

Verified

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