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    Marketing
  4. Exam
    Exam 15: Marketing Planning, Implementation and Evaluation
  5. Question
    Woolworths Measuring Customer Attrition Rates or the Percentage of Customers
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Woolworths Measuring Customer Attrition Rates or the Percentage of Customers

Question 2

Question 2

Multiple Choice

Woolworths measuring customer attrition rates or the percentage of customers it loses each year is an example of the marketing metric known as:


A) acquisition.
B) customer traffic.
C) churn.
D) click through rate.
E) conversion.

Correct Answer:

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