Multiple Choice
Which of the following would be a consideration for an organisation in evaluating market segments and deciding which to target?
A) The ability of the organisation to satisfy the needs and expectations of different market segments.
B) The potential sales volume and revenues of different market segments.
C) An understanding and/or analysis of competitors and how their offerings are seen by potential target market segments.
D) The cost to the organisation of targeting that market segment.
E) All of the options listed would be considerations.
Correct Answer:

Verified
Correct Answer:
Verified
Q32: Which of the following can influence the
Q33: Toyota uses a target marketing approach to
Q34: Evaluating and selecting market segments is part
Q35: A group of customers with heterogeneous needs
Q36: A target marketing strategy in which all
Q38: You open a liquor store, selling only
Q39: Which of these of these underlies the
Q40: Which of the following statements provides the
Q41: As a marketing manager, you undertake research
Q42: Behavioural segmentation differs from geographic, demographic and