Which of the Following Statements Provides the Best Description of the Marketing

Multiple Choice

Which of the following statements provides the best description of the marketing concept of positioning?

A) The methods followed by an organisation when promoting its products in the market.
B) How target markets perceive an organisation, its products and brands in relation to competitors.
C) An organisation's market share in relation to competitors.
D) An organisation developing an appropriate marketing mix for a target market segment.
E) An organisation identifying target markets for its products.