A Grocery Store Just Finished Another Year of Operations

Multiple Choice

A grocery store just finished another year of operations. As part of their annual wind-down process, they will compile the actual performance metrics to be used in their balanced scorecard (BSC) . One of their objectives this year was to increase customer satisfaction as measured by an increase in the average customer satisfaction rating. Which of the following could be a red flag that someone used unethical behavior to achieve this goal?

A) A cashier rings up an order twice and immediately corrects the mistaken, hoping the customer is satisfied by the interaction.
B) A manager creates several new email addresses so they can falsely complete multiple customer satisfaction surveys.
C) A manager gets kickbacks to promote a new product that will likely make customers more excited to shop at the store.
D) A store clerk decides to help a customer to their vehicle with their groceries in the hopes that the customer will give the store a better rating on a survey.