Essay
Sharon needs travel from Los Angeles to a client site in San Diego that is 120 miles away. The company will be paying for her travel, and they asked her to choose one of the following options (listed from most to least expensive): Airplane (50 minutes), train (2 hours and 55 minutes), rental car (2 hours), or bus (3 hours and 15 minutes). If the customer's value proposition is to obtain the fastest mode of transportation without regard to price, then which two options is she most likely to consider?
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Correct Answer:
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