Multiple Choice
Channel length is the
A) number of retailers involved in a particular channel of distribution
B) number of agents or brokers used by a particular manufacturer
C) number of levels of distribution in a distribution channel
D) number of independent intermediaries involved at a particular stage of distribution
Correct Answer:
Verified
Correct Answer:
Verified
Q117: Match the statement below with the correct
Q118: Manufacturers use distributors rather than sell directly
Q119: Warehouses located in foreign trade zones (or
Q120: A purchasing agent<br>A) has an exclusive arrangement
Q121: Using two or more channels of distribution
Q123: A _ is where the manufacturer first
Q124: Drop shippers are wholesalers who<br>A) carry a
Q125: Franchise wholesalers are<br>A) independent intermediaries affiliated with
Q126: Wholesalers sell goods and services to manufacturers,
Q127: In terms of channel organization and administration,