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    Essentials of Marketing
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    Exam 6: Marketing Segmentation
  5. Question
    An Attribute/benefit Positioning Strategy Used a Product's Attributes and Benefits
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An Attribute/benefit Positioning Strategy Used a Product's Attributes and Benefits

Question 129

Question 129

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An attribute/benefit positioning strategy used a product's attributes and benefits to position it in the mind of a consumer relative to the product's price.

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