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    Essentials of Marketing
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    Exam 6: Marketing Segmentation
  5. Question
    The _____ Positioning Strategy Is Used to Differentiate a Company
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The _____ Positioning Strategy Is Used to Differentiate a Company

Question 127

Question 127

Multiple Choice

The _____ positioning strategy is used to differentiate a company as a leader in a product category, as defined by the respective companies.


A) competitor
B) product class
C) use or application
D) product user

Correct Answer:

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