Loyalty Segmentation Is the Process of Identifying Market Segments Based

Multiple Choice

Loyalty segmentation is the process of identifying market segments based on

A) the extent to which consumers are nonusers, occasional users, medium users, or heavy users of a product
B) users of competitors' products, ex-users, potential users, first-time users, or regular users
C) the degree of brand preference, commitment, retention, allegiance, and the extent to which consumers engage in repeat purchases
D) important differences between the benefits sought by the target market for purchasing a particular product