Multiple Choice
Which of the following is not an example of an attribute/benefit positioning strategy?
A) Bold is positioned as a powder detergent with fabric softening
B) Kempisnki Hotels and Resorts are positioned as an upscale German hotel that "reflect the finest traditions of European hospitality"
C) Dreft is positioned as a detergent that removes tough baby stains and protects garment colors
D) Caterpillar tractor is positioned as a durable, low-maintenance tractor
Correct Answer:
Verified
Correct Answer:
Verified
Q8: Because Mont Blanc, a manufacturer of pens
Q9: The VALS classification system developed by SRI
Q10: What is an undifferentiated marketing strategy?
Q11: Not all market segments are financially feasible
Q12: Identifying consumers who are similar with regard
Q14: Concentrated marketing is the process of selecting
Q15: The _ positioning strategy positions goods and
Q16: The positioning approach that communicates information about
Q17: Loyalty segmentation is the process of identifying
Q18: The process of identifying segments of the