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  3. Study Set
    Essentials of Marketing
  4. Exam
    Exam 6: Marketing Segmentation
  5. Question
    The Positioning Approach That Communicates Information About a Product's Application
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The Positioning Approach That Communicates Information About a Product's Application

Question 16

Question 16

Short Answer

The positioning approach that communicates information about a product's application or use is a(n) ____________________ positioning strategy.

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