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  3. Study Set
    Essentials of Marketing
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    Exam 6: Marketing Segmentation
  5. Question
    Identifying Consumers Who Are Similar with Regard to Key Traits
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Identifying Consumers Who Are Similar with Regard to Key Traits

Question 12

Question 12

Short Answer

Identifying consumers who are similar with regard to key traits, such as product-related needs and wants, and who would respond well to a similar marketing mix is known as _________________________.

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