Question 1

Doyle just had a flat tire on his truck. The next step in the motivation process is

Accepted Answer

A)  the desire to have a new tire 
B)  the setting of a goal to purchase a new tire 
C)  the action or behavior step of purchasing a new tire 
D)  a drive or motivation to buy a new tire

Question 2

Between the time that a person forms purchase intentions and makes the actual purchase, a number of factors can intervene to alter the actual purchase.

Accepted Answer

A) True 
 B)False

Question 3

The anxiety feeling of uncertainty about whether or not a consumer made the right purchase decision is called

Accepted Answer

A)  cognitive dissonance 
B)  buyer's regret 
C)  cognitive dissonance or buyer's regret 
D)  post-purchase dissatisfaction

Question 4

In purchasing a new stereo system, Adam would be affected by all of the following psychological influences except

Accepted Answer

A)  beliefs 
B)  culture 
C)  personality 
D)  learning

Question 5

"Campbell Soup is both delicious and nutritious," is an example of

Accepted Answer

A)  an attitude 
B)  a belief 
C)  a response 
D)  a stimulus

Question 6

Stewart wants to make sure the guests he has invited over will be impressed so he knows he needs to purchase some expensive wine to serve. This is an example of a problem recognition that is triggered internally.

Accepted Answer

A) True 
 B)False

Question 7

Roles are the esteem that society bestows upon a particular person.

Accepted Answer

A) True 
 B)False

Question 8

____________________ is the esteem that society bestows upon a particular role.

Accepted Answer

The answer of ____________________ is the esteem that society bestows...

Question 9

In the consumer decision-making process, problem recognition can be triggered externally when a consumer notices an advertisement for food and realizes he or she is hungry.

Accepted Answer

A) True 
 B)False

Question 10

Adapting to and fully integrating into a new culture is called ____________________.

Accepted Answer

The answer of Adapting to and fully integrating into a...

Question 11

The fourth stage in the consumer decision-making process is

Accepted Answer

A)  evaluation of alternatives 
B)  information search 
C)  post-purchase behavior 
D)  the purchase

Question 12

Examples of cultures are Generation X, Generation Y, baby boomers, as well as gay and lesbian consumers.

Accepted Answer

A) True 
 B)False

Question 13

All of the following are terminal values except

Accepted Answer

A)  equality 
B)  independence 
C)  family security 
D)  inner harmony

Question 14

For which of the following consumer purchase decisions would the alternative evaluation stage be the most important?

Accepted Answer

A)  purchasing of a new product that the consumer has not purchased before 
B)  purchasing a new brand because the consumer was dissatisfied with the last purchase 
C)  purchasing a service rather than a good 
D)  purchasing a product that will be a gift

Question 15

In terms of social classes in the United States, the _____ is composed of the wealthiest 1 percent of the population and is referred to as the old money.

Accepted Answer

A)  upper upper class 
B)  lower upper class 
C)  upper middle class 
D)  lower middle class

Question 16

For most high involvement product purchases, consumers will utilize

Accepted Answer

A)  extensive problem solving 
B)  limited problem solving 
C)  routine problem solving 
D)  situational problem solving

Question 17

Michael does not want to purchase a black suit because he feels it would associate him with the firm's top management, which he considers out of touch with what is going on in the company. This is an example of a(n) _____ group.

Accepted Answer

A)  associative 
B)  dissociative 
C)  aspirational

Question 18

Motivation moves consumers from a need to action or behavior. The correct sequence of this process is

Accepted Answer

A)  need-drive-goal-behavior 
B)  need-want-drive-goal-behavior 
C)  need-drive-want-goal-behavior 
D)  need-goal-want-drive-behavior

Question 19

The VALS 2 psychographics group that is successful, sophisticated, and receptive to new technologies and their purchases reflect cultivated tastes for upscale products is known as ____________________.

Accepted Answer

The answer of The VALS 2 psychographics group that is...

Question 20

____________________ are associations between a good or service and attributes of that good or service.

Accepted Answer

The answer of ____________________ are associations between a good or...

Exam 4: Consumer Behavior

Doyle just had a flat tire on his truck. The next step in the motivation process is

Between the time that a person forms purchase intentions and makes the actual purchase, a number of factors can intervene to alter the actual purchase.

The anxiety feeling of uncertainty about whether or not a consumer made the right purchase decision is called

In purchasing a new stereo system, Adam would be affected by all of the following psychological influences except

"Campbell Soup is both delicious and nutritious," is an example of

Stewart wants to make sure the guests he has invited over will be impressed so he knows he needs to purchase some expensive wine to serve. This is an example of a problem recognition that is triggered internally.

Roles are the esteem that society bestows upon a particular person.

____________________ is the esteem that society bestows upon a particular role.

In the consumer decision-making process, problem recognition can be triggered externally when a consumer notices an advertisement for food and realizes he or she is hungry.

Adapting to and fully integrating into a new culture is called ____________________.

The fourth stage in the consumer decision-making process is

Examples of cultures are Generation X, Generation Y, baby boomers, as well as gay and lesbian consumers.

All of the following are terminal values except

For which of the following consumer purchase decisions would the alternative evaluation stage be the most important?

In terms of social classes in the United States, the _____ is composed of the wealthiest 1 percent of the population and is referred to as the old money.

For most high involvement product purchases, consumers will utilize

Michael does not want to purchase a black suit because he feels it would associate him with the firm's top management, which he considers out of touch with what is going on in the company. This is an example of a(n) _____ group.

Motivation moves consumers from a need to action or behavior. The correct sequence of this process is

The VALS 2 psychographics group that is successful, sophisticated, and receptive to new technologies and their purchases reflect cultivated tastes for upscale products is known as ____________________.

____________________ are associations between a good or service and attributes of that good or service.