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  3. Study Set
    Essentials of Marketing
  4. Exam
    Exam 1: Scope and Concepts of Marketing
  5. Question
    At the Heart of Customer Relationship Management (CRM) Is the Value-Based
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At the Heart of Customer Relationship Management (CRM) Is the Value-Based

Question 102

Question 102

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At the heart of customer relationship management (CRM) is the value-based philosophy.

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