Multiple Choice
The ultimate organizational goal is to create profit for the company
A) and wealth for its shareholders
B) and jobs for its employees
C) and meet the needs of society in which it operates
D) while meeting the needs of society
Correct Answer:
Verified
Correct Answer:
Verified
Q98: The marketing era was from 1950 until
Q99: The holistic process of identifying, attracting, differentiating,
Q100: The production concept assumes that consumers prefer
Q101: The 4 P's of marketing are<br>A) price,
Q102: At the heart of customer relationship management
Q104: Successful marketers must be able to identify
Q105: Telemarketers who call consumers offering them cheaper
Q106: The customer database is particularly valuable in
Q107: The exchange process is central to marketing.
Q108: Satisfaction is the key to whether consumers