Multiple Choice
The 4 P's of marketing are
A) price, promotion, product, and perceived quality
B) price, perception, product, place
C) price, product, people, promotion
D) price, product, promotion, and place
Correct Answer:
Verified
Correct Answer:
Verified
Q96: Intangible activities or benefits that individuals acquire,
Q97: Define marketing and identify its key concepts.
Q98: The marketing era was from 1950 until
Q99: The holistic process of identifying, attracting, differentiating,
Q100: The production concept assumes that consumers prefer
Q102: At the heart of customer relationship management
Q103: The ultimate organizational goal is to create
Q104: Successful marketers must be able to identify
Q105: Telemarketers who call consumers offering them cheaper
Q106: The customer database is particularly valuable in