Multiple Choice
Products affect customer costs in very basic ways-the development of the product and its technology, providing valuable software to operate the product, etc. How does the process work in reverse? Which of the following shows how price affects customer benefit?
A) Price bundling
B) Signaling premium status
C) Making communication inexpensive
D) Indicating the MSRP at the retailer
Correct Answer:
Verified
Correct Answer:
Verified
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