Some Companies Develop How-To Videos or Information on How to Purchase

Multiple Choice

Some companies develop how-to videos or information on how to purchase a product effectively, and while these reduce the risks that customers may perceive, this effort fits into the promotion-customer cost linkage by

A) reducing search costs which must be included in the total price customers pay.
B) explaining to customers the ways other have used the product at their own costs.
C) creating special price reductions if the customers use the materials.
D) using special one-time promotions to reduce customers' costs.