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Considering Both Core and Supporting Linkages Can Be Overwhelming with the Many

Question 19

Multiple Choice

Considering both core and supporting linkages can be overwhelming with the many linkages and many options with each of the linkages. What is the BEST way to select those that will become integral parts of the marketing mix?


A) Determine the strengths and weaknesses of the marketer(s) developing the mix
B) Determine the nature of the product
C) Determine the least expensive with the most possible effects
D) Determine what is important to the customer

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