In the Final Stages of Developing the Marketing Mix, the Marketer

Multiple Choice

In the final stages of developing the marketing mix, the marketer must carefully examine each of the linkages one last time to ensure that

A) inconsistencies are identified and eliminated.
B) as many linkages as possible have been included.
C) the producer's focus is more significant than customers' perspectives as the producers have to do the work.
D) risks have been eliminated.