GoPro Demonstrated a Large Number of Positive Linkages Between the 5

Multiple Choice

GoPro demonstrated a large number of positive linkages between the 5 Ps and the 5 Cs, especially from the company's perspective. The overall problems demonstrate

A) customers want it right from their perspectives every time.
B) not all of the 5 Ps or the 5 Cs are equally important to the customer.
C) if a firm can get the 5 Ps right, the corresponding 5 Cs will fall into place.
D) neither the 5 Ps nor the 5 Cs are sufficient to address the marketing challenges of high-tech companies.