If You Have Worked in a Group for a Project

Essay

If you have worked in a group for a project, you know what can happen in a group if one person isn't doing what he or she should be doing to support the group. In a similar way, all five elements of the marketing mix, must work together to achieve the marketing objective. Take the price/cost element and describe what could go wrong in place/convenience and promotion/communication if the product were priced too high or too low.