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After Erin Recognized a Need to Replace a Ruined Smart

Question 16

Multiple Choice

After Erin recognized a need to replace a ruined smart phone, she began trying to recall everything she had heard recently about smartphones and where she could get more information. Erin was at which stage of the General Model of Customer Experience?


A) Need recognition
B) Want development
C) Internalizing searches
D) Information search

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