Which of the Following Is One of the Major Challenges

Multiple Choice

Which of the following is one of the major challenges in business-to-business marketing in working with a buying center?

A) As a permanent group within the firm, if a firm is not chosen for a purchase, the firm will find it difficult to compete again.
B) Each of the members of the buying center has organizational needs, and these needs may conflict with each other.
C) Negotiating with all five members of a buying center consumes a great deal of time and effort, and the marketing firm has no guarantee they will be selected.
D) As buying centers are assembled for a specific purpose and is not a regular team, decision-making is often unorganized and difficult to manage.