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    Consumer Behavior
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    Exam 4: Pre-Purchase Processes: Need Recognition, Search, and Evaluation
  5. Question
    The "Got Milk?"campaign Hopes to Encourage Consumers to Drink More
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The "Got Milk?"campaign Hopes to Encourage Consumers to Drink More

Question 55

Question 55

True/False

The "got milk?"campaign hopes to encourage consumers to drink more milk. This campaign is attempting to elicit selective need recognition.

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