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    Exam 4: Pre-Purchase Processes: Need Recognition, Search, and Evaluation
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    Under This Evaluation Strategy, a Perceived Weakness of One Attribute
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Under This Evaluation Strategy, a Perceived Weakness of One Attribute

Question 53

Question 53

Multiple Choice

Under this evaluation strategy, a perceived weakness of one attribute may be offset or compensated for by a perceived strength of another attribute.


A) Lexicographic
B) Compensatory
C) Conjunctive
D) Elimination by aspects
E) None of the above.

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