Multiple Choice
Need recognition occurs when the consumer perceives a sufficient difference between the ____ and ____ state of affairs.
A) actual; perceived
B) desired; actual
C) previous; actual
D) ideal; desired
E) None of the above.
Correct Answer:

Verified
Correct Answer:
Verified
Q1: Which of the following could not cause
Q2: This evaluation strategy closely resembles the lexicographic
Q3: The most notable difference between the consideration
Q5: Gaining entry into the consideration set is
Q6: When information acquisition occurs on a relatively
Q7: Simply reminding consumers of their needs is
Q8: Under a conjunctive evaluation strategy, brands are
Q9: Influencing product recognition is a more effective
Q10: Need recognition occurs whenever some discrepancy exists
Q11: The importance consumers place on brand names