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  2. Topic
    Business
  3. Study Set
    Consumer Behavior
  4. Exam
    Exam 4: Pre-Purchase Processes: Need Recognition, Search, and Evaluation
  5. Question
    This Evaluation Strategy Closely Resembles the Lexicographic Decision Rule Except
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This Evaluation Strategy Closely Resembles the Lexicographic Decision Rule Except

Question 2

Question 2

Multiple Choice

This evaluation strategy closely resembles the lexicographic decision rule except that it also involves the use of cutoffs.


A) Simple additive
B) Conjunctive
C) Elimination by aspects
D) Compensatory
E) None of the above.

Correct Answer:

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