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  2. Topic
    Business
  3. Study Set
    Consumer Behaviour
  4. Exam
    Exam 4: Consumer Response to Marketing Actions: 3 Action, Post-Purchase Dissonance, Consumer Involvement
  5. Question
    The Level of Cognitive Dissonance Is a Function of the Importance
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The Level of Cognitive Dissonance Is a Function of the Importance

Question 8

Question 8

True/False

The level of cognitive dissonance is a function of the importance of word of mouth to the individual.

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