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  2. Topic
    Business
  3. Study Set
    Consumer Behaviour
  4. Exam
    Exam 4: Consumer Response to Marketing Actions: 3 Action, Post-Purchase Dissonance, Consumer Involvement
  5. Question
    What Is Meant by Word of Mouth (WOM) and Why
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What Is Meant by Word of Mouth (WOM) and Why

Question 9

Question 9

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What is meant by Word of Mouth (WOM) and why consumers engage in such behaviour?

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Depending on their satisfaction levels, ...

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