Multiple Choice
Which of the following is a valid explanation for engaging in negative WOM?
A) Seeking reassurance after making a satisfactory purchase
B) Blowing off steam by expressing the emotion
C) To reduce cognitive dissonance
D) Gaining better understanding of products and services
Correct Answer:
Verified
Correct Answer:
Verified
Q7: As per Oliver (1993), consumers feel more
Q8: The level of cognitive dissonance is a
Q9: What is meant by Word of Mouth
Q10: Involvement is commonly defined as:<br>A) the consumer's
Q11: How are the FCB grid and consumer
Q13: Marketers can move consumers' involvement from low
Q14: Complaining behaviour, word of mouth advertising and
Q15: A person's level of involvement depends upon
Q16: Low involvement leads to a central route
Q17: Which of the following are types of