Unilever Is the World's Largest Manufacturer of Ice Cream

Multiple Choice

Unilever is the world's largest manufacturer of ice cream. When the Anglo-Dutch company decided to invest in retailing ice cream, it developed ice-cream vans and kiosks that it would set up on the world's beaches. Unilever engaged in:

A) multiple sourcing
B) disintermediation
C) cross-selling
D) collaborative selling
E) relationship marketing