When Gourmet Concepts, a Company That Makes and Sells Specialty

Multiple Choice

When Gourmet Concepts, a company that makes and sells specialty desserts to restaurant chains, began operations, it had to design its distribution strategy very carefully. The first decision it had to make about its distribution channel was to:

A) specify the role of distribution in its entire marketing mix.
B) examine competitors' channels.
C) choose specific channel members.
D) determine the desired intensity of distribution.
E) select the type of distribution channel to use.