Multiple Choice
ArvinMeritor is a company that manufactures parts for the motor vehicle industry. It once used 15,000 different suppliers around the world. In 2002, the company announced plans to reduce its number of global suppliers to 1,000 by 2010. The remaining suppliers should be able to quickly collaborate with ArvinMeritor to improve quality, reduce prices, and solve problems. ArvinMeritor is planning to create:
A) channel partnerships.
B) routes for disintermediation.
C) merchandising synergy.
D) a corporate vertical marketing system.
E) a horizontal marketing system.
Correct Answer:
Verified
Correct Answer:
Verified
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