Multiple Choice
Which of the following statements about vertical marketing systems (VMSs) is True?
A) The horizontal marketing system is much more efficient than the VMS.
B) VMSs tend to increase duplication of marketing services.
C) There is a trend away from the use of VMSs.
D) VMSs give manufacturers monopolistic control over the channel.
E) None of the above statements about VMSs is True.
Correct Answer:

Verified
Correct Answer:
Verified
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