Multiple Choice
The French prefer to buy top-loading clothes washers. The rest of Europe uses front-loaders. In developing its strategy for marketing to these nations, Whirlpool had to use_______ segmentation to make sure its washers suited the tastes of the consumers in each of the European
Countries.
A) demographic
B) behavioral
C) usage-rate
D) geographic
E) psychographic
Correct Answer:
Verified
Correct Answer:
Verified
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