Market Potential Is The

Multiple Choice

Market potential is the:

A) total sales volume that all organizations selling a product during a stated time period in a
Specific market can expect to achieve under ideal conditions.
B) total dollar value of sales estimated for all organizations selling a product during a stated time
Period in a specific geographical market.
C) portion of market forecast a specific company can reasonably expect to achieve.
D) portion of economic potential a specific company can reasonably expect to achieve.
E) total dollar value of sales estimated for a specific company with a trend analysis.