Which of the Following Statements About Multiple-Segment Target Marketing Is

Multiple Choice

Which of the following statements about multiple-segment target marketing is True?

A) A multiple-segment strategy normally results in a lower total sales volume than a single- segment approach.
B) Multiple segmentation should not be used for a seasonally demanded product.
C) Unit costs of production and marketing decrease when a multiple-segment strategy is used.
D) A multiple-segment strategy identifies several different target markets to which the same marketing mix is applicable.
E) None of the above statements about multiple-segment target marketing is True.