The Founder of Marriott Began with an A&W Root Beer

Multiple Choice

The founder of Marriott began with an A&W root beer stand, which attracted tourists during the summer. To maintain his business, he had to add a line of hot foods during the winter months for local residents. In those early years, Marriott dealt with a seasonal business by using a________Strategy.

A) market augmentation
B) multiple-segment
C) single-segment
D) product development
E) diversification