What Is the Major Reason Why Many Marketers Do Not

Multiple Choice

What is the major reason why many marketers do not use a single-segment strategy?

A) the potential for economic loss if that single segment declines in market potential
B) the inability to use such a strategy with products that have only seasonal demand
C) the inability to be truly creative in promoting their product
D) the need for a higher sales volume with this approach than when using a multiple-segment approach
E) the way the strategy inhibits the sale of intangible products